How To Use Media for Brand Awareness and Credibility
This page is dedicated to helping you learn how to leverage media success for brand awareness, credibility and ultimately an increase in leads and revenue growth. Mark Kaley, a seasoned and experienced marketing and public relations professional is our exclusive site contributor on this page. He is the author of the book “From Pennies to Millions.” The Public Relations Manager with Otter Public Relations, who has over 15 years of experience consulting with large and small businesses, providing them with public relations, marketing, management and business consulting services. He is an entrepreneur at heart, an advocate for small businesses, a passionate storyteller, and author of “From Pennies to Millions.” Mark has been featured in Forbes, Fox Business, Authority Magazine, Modern Marketing Today, PR Pioneer, Market Daily, O’Dwyer PR, DKoding, and Consumer Affairs.
- Do you need social media to run a successful business?
As social media continues to shape the digital age, savvy business leaders look to these platforms as solutions. But is social media necessary for success?
- Ideal Media Outlets: A Guide for Thought Leaders
For thought leaders, selecting the right media outlets is crucial to building credibility, brand awareness, and establishing yourself as a subject matter expert
- SMART Goals for Thought Leader Media Relations Success
The key to building credibility with media, enhancing brand awareness, and establishing oneself as a subject matter expert lies in setting SMART goals. SMART goals—Specific, Measurable, Achievable, […]
- Why Thought Leaders Need a Strong Media Relations Strategy (and How to Build One)
In today’s digital age, establishing yourself as a thought leader is crucial for building brand awareness,attracting new clients, and influencing industry conversations. But simply having expertise isn’t enough. To truly solidify […]
- Media Relations 101 for Thought Leaders
In today’s digital landscape, establishing yourself as a thought leader is a powerful way to build credibility, brand awareness, and position yourself as a subject matter expert. […]
More About Mark
Mark Kaley holds a Bachelor’s degree in communication arts from St. John’s University, a Juris Doctorate from St. John’s University, and an MBA from Strayer University. He has over 15 years of experience consulting with large and small businesses, providing them with management, marketing, and business consulting services and advice. As an entrepreneur at heart, an advocate for small businesses, and a passionate storyteller, Mark used the 2020 pandemic to author and publish a memoir of experience, delivering a cautionary tale about greed and how the desire for money shapes the decisions people make.
Mark’s repertoire of experience is diverse, having worked for a national presidential campaign, well-known companies such as Amazon, Inc., and The Walt Disney Company, as well as small businesses such as 3D Eye Solutions, Inc. and The ExtraHelp Channel.
A creative, driven, analytical, and business-savvy marketing professional, Mark has consulted with over 100 clients and over 500 small businesses through the public relations process. He has assisted in getting their products and services to market, securing financing, and working with management to improve efficiency and profitability. Mark introduced many of his clients to Fortune 500 companies for joint ventures along with other joint marketing and business efforts. In addition, he is able to utilize his contacts to introduce his clients to sports and entertainment celebrities for local and national endorsement opportunities.
Mark’s a pro at taking complex material and making it easily-digestible and accessible for larger audiences. Since joining Otter PR, Mark has had massive success with his clients, landing them placements in CNBC, Yahoo! News, CBS News, Time, Wall Street Journal, Marketwatch, US News & World Report, Investor’s Business Daily, Tech Crunch, Tech Target, Bloomberg, Insider, Spectrum News, Miami Herald, The Street, Charlotte Observer, Forbes, and Fortune.